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Are you looking to expand your vision? Let me bring experience design through the lens of narrative psychology and systems thinking

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With the merger between William Hill and Caesars Entertainment complete, I took part in the creation of a new Requirements Area involved with integrating Caesars Rewards into our freshly white-labeled sportsbook app.




This product was designed for you to see the outfit a character wore on a television show or movie, then find it available for purchase on the app or website.

There was a need to restructure and rebrand the I.T. Departments operations within Fitbit. My role was to understand employee needs and ensure their experience with the department was enjoyable.




Salutations! I am Jaynesis (commonly known by "JB").

I journeyed through the fashion, entertainment industries, and have tinkered with tech since I was a child. From that childhood I recognized that my innate talent was being analytical and through initiative I've always been 'resourceful'.


My studies focused on spiritual and narrative psychology, which helps me understand people and strategize products with clients from various walks of life. Daily, I try to promote design leadership, systems thinking, and strive to see the best in everyone!

_about me

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