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Work

With the merger between William Hill and Caesars Entertainment complete, I took part in the creation of a new Requirements Area involved with integrating Caesars Rewards into our freshly white-labeled sportsbook app.

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[ENTERPRISE]

[STARTUP]

This product was designed for you to see the outfit a character wore on a television show or movie, then find it available for purchase on the app or website.

There was a need to restructure and rebrand the I.T. Departments operations within Fitbit. My role was to understand employee needs and ensure their experience with the department was enjoyable.

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[STARTUP]

Fred Sosa - UX Director
Optum

“What sets JB apart is his holistic approach to design—he considers every angle and anticipates user needs with an almost uncanny foresight, ensuring that the final product isn’t just functional but also intuitive and engaging."
Profile
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Salutations! I am Jaynesis (commonly known by "JB").

I have extensive experience in the fashion, entertainment, and technology industries, having been involved in these fields since childhood. Throughout my career, I've honed my analytical skills and developed a strong sense of resourcefulness that helps me excel in any task.

My academic background in spiritual and narrative psychology allows me to understand people on a deep level and apply that knowledge to product strategy. As a result, I'm able to effectively collaborate with clients from diverse backgrounds and walks of life.

My focus on design leadership and systems thinking enables me to approach challenges with a holistic perspective, always striving to see the best in every individual and project. With my unique blend of skills and expertise, I'm well-equipped to drive success in any industry.

_about me

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Jill DaSilva - Global Educator

Mass Effect Andromeda, Anthem, Bioware, Bad Business Leading to Bad UX
07:02
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