The human narrative is a combination of psychology, history, culture, relationships, and decisions. While a number of these things can have a predictable pattern, the key to this is being open to learning and understanding individual narratives. Especially the narrative of your audience.
How a person exchanges thoughts and feelings is interesting, as it can shift perspectives and create anchors in a relationship. Whether it is a relationship between consumers and brands, strangers sharing an experience, or a trigger for an argument.
Within exploration, is the possibility to expand (its an oxymoron, I know!). Taking the various ideas out in the world, old and new, simple and complex, and harnessing wonder to unravel a personal journey or show people how they can expand upon it. That is what drives me!